Search Engine Optimization (SEO)

Search engine optimization (SEO) is a subset of digital marketing. It is a set of tactics employed by businesses to make their websites rank high in online search engine rankings. In the current digital landscape, most businesses face a challenge in establishing their brand presence in the highly competitive digital space. With almost every business striving hard to make its brand rank high in search engines, it is has becoming an increasingly tough exercise for brands to devise strategies that work and deliver intended results in search engine results. To achieve this, an increasing number of organizations are hiring the services of third party SEO service providers to help them in their quest for high search engine rankings.

ERED Technologies BPO provides outsourced search engine optimization services to businesses in a wide range of industries. Our SEO services help clients drive more traffic to their website and generate more business from their websites. We employ an array of effective SEO strategies for our client websites to achieve top rankings in various search engines like Google, Yahoo and Bing. We are one of the leading outsourcing SEO services companies offering quality SEO services. Our team of experienced and diligent SEO experts strive hard to practice only white hat SEO practices to make our client websites rank high organically.

Social Media Management

Social media is all about engagement and conversation, changing the way brands connect with consumers. Facebook, Twitter, LinkedIn, Instagram, and Snapchat are a few most popular social media platforms serving similar functionalities for slightly different niches. Today, smart organizations are embracing this marketing medium to build a connect with their target audiences and increase brand loyalty. However, social media is no magic potion that can help you make an impact overnight. It takes time, a strategic approach, and a smorgasbord of efforts to make it work.

Effective Campaigns:

Our social media experts after comprehending your business goals and priorities, plan your campaign with utmost care so that you grab the most out of it.

Seamless Integration:

We not only ensure seamless integration across multiple digital channels and monitor your online reputation, but also create specific content tailored to each medium.

Optimization:

Our experts design and optimize your content and social media profiles to drive user engagement, encourage conversation, and create authentic experiences around your brand.

Content Strategy:

We create the best content strategy that is relevant to your customers, their interests, priorities, lifestyles, and desires. In addition, we create landing pages and update blogs to generate conversion opportunities on your critical website.

Photo and Video Sharing:

We market your brand by uploading related videos and photos on popular social networking websites such as YouTube, MySpace, Google Video, and Photo Bucket.

Social Media Support:

Our team of social media professional keeps a track of your customers and help them with their queries, feedbacks, and complaints round the clock.

Content Marketing

In the current competitive business landscape, every business firm engages in heightened marketing activities to increase sales, boost brand awareness and retain existing customers. Content marketing is an effective way of engaging with audiences, raising brand awareness, attracting customers and making sales. Content plays a pivotal role in search engine scoring, attracting backlinks, buzz and social sharing. While creating a corporate website, the quality of the content on-page is extremely important. ERED Technologies BPO provides a wide range of content marketing services for businesses of all sizes and scale. Our content marketing services span website content, SEO content – both on-page and off-page, content for blogs, e-books, case studies and whitepapers amongst others. We have a team of experienced technical and business writers who have worked across industries and have the necessary domain knowledge to create insightful content for your business needs.

SEO Content:

We offer content services for both off-page and on-page SEO requirements. Our team of SEO content writers are adept at creating content tailored to the individual requirements of each client. Our SEO off-page content is widely accepted by leading content aggregator websites providing organizations with valuable backlinks for their websites to rank at the top of searches in leading search engines.

Website Content:

Complying with the business requirement, our pool of diligent professionals knuckle down to develop unique and informative content required for promoting business offerings. Content is framed in the form of articles, blogs, press releases, infographics, web pages and many more incorporating relevant keywords or phrases that audience is looking for.

Blogs:

We develop qualitative content for blogs. Informative and content rich blogs are a key component of content strategy. From brand building to generating qualified leads and generating customer awareness, blogs have proven to be an effective means for companies across a gamut of industries.

Newsletters:

Our trained content professionals can create and deliver news oriented press releases and quarterly/monthly business newsletters for organizations.

Technical writing:

We have solid expertise in creating industry focused articles for multiple industries. Our team of technical writers have a wide-ranging experience of working across multiple industries and have successfully delivered technical content to industry leading clients across multiple industries. Be it product descriptions, software manuals, technical papers or software reviews - we are experts in all aspects of article writing.

Pay-Per-Click Advertising

Pay-per-click (PPC) pay-for-inclusion marketing helps ensure that your website is quickly and appropriately listed in search engines' sponsored sections. Custom fit Online keyword bid management services help your pay-per-click advertising stay in the position that you want, at a price that offers the best return-on-investment.

Email Marketing

Stay in touch with your customers in a personalized approach. Our experience shows that no marketing channel consistently returns a better return on investment than a properly implemented email marketing campaign.

Email marketing remains highly profitable, especially when used for customer retention. Take that to the bank! ERED Technologies Research indicates that loyal email subscribers -- the 40% of customers "who would go out of their way to patronize a company whose permission e-mail programs they like" - make more purchases and spend more online than those customers who do not feel the same loyalty.

Don't have time to publish your email newsletter consistently and on-time? Leave it to our us and you'll be growing relationships with your customers helping make the cash register ring. A-Z email marketing solutions includes:

  • Strategic consultation and analysis
  • Address book management
  • Full copywriting and editing
  • Graphic design
  • Photo / image selection
  • Proofing and approval before distribution
  • Email distribution
  • Traffic tracking and analysis

Website Optimization

Who needs an online presence but doesn't result in business? You don't. We'll improve the conversion of your website that results in increased revenues and decreased costs… period! When we talk website optimization we refer to a variety of performance factors including A/B and multi-variate testing, and utilizing tools such as Google Website Optimizer, Visual Website Optimize, and Unbounce. This sort of optimization tests what content and functionality of your website is working, what isn't and what can be updated, revised and tweaked to improve your overall website goals. We often find that by consistently testing, then making a few small changes based upon this process you can make a significant impact on site performance!

Digital Analysis & Consulting

If you do business online, using digital and web analytics is not an option to succeeding. It's absolutely necessary. We only use best-in-class tools and applications to measure online traffic and behavior whether it's your desktop website, mobile site, application, social media channel, shopping cart or more. Some measurement applications include:

  • 'Click-stream' data such as Google Analytics, KISS Metrics & Adobe Marketing Cloud / Site Catalyst that shows what people are doing; what pages are visited, for how long, how they got there, and which content or campaigns are working.... or not
  • Email marketing data such as open rates, click-through rates and engagement
  • Listening tools, such as Hootsuite, Google Alerts and Social Mention, to measure social media interactions and judge the sentiment of these interactions

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